About AP Dr Zorah Abu Kassim:

Assoc. Prof. Dr. Zorah Abu Kassim is a dedicated researcher in Strategic Marketing and related fields. Her area of specialization is in Marketing , performance of SME’s, sustainability issues especially in Consumerism and in pedagogy involving online and distance education related. She has a teaching passion is related to the above fields with an emphasis on online and distance education.Assoc. Prof. Dr. Zorah Abu Kassim is a dedicated researcher in Strategic Marketing and related fields. Her area of specialization is in Marketing , performance of SME’s, sustainability issues especially in Consumerism and in pedagogy involving online and distance education related. She has a teaching passion is related to the above fields with an emphasis on online and distance education.

Qualifications:

Doctor of Business Administration (DBA) , Universiti Sains Malaysia, (2005)
Masters of Arts in Online & Distance Education (MAODE) , Open University , UK (2015)
Masters of Business Administration (MBA), University of Keele, UK (1995)
Bachelors of Business Administration (BBA), Ohio, University , USA (1990)
Diploma of Marketing ( Honors), College of Marketing & Design, Dublin, Republic of Ireland (1985)

Area of Specialisation:

Marketing
Strategic Marketing
Open Distance Education related
Strategic Management