About Dr. Goi Mei Teh    

Dr. Goi Mei Teh is the Senior Lecturer at the Cluster of Business and Management, Open University Malaysia. She joined OUM in 2019. She has been in the education industry since 2001.

Qualifications:

• PhD (Marketing), University Putra Malaysia (UPM), 2010
• MBA, Northern University of Malaysia (UUM), 2001
• BSc. (Hons) Human Resource Development, University Malaysia Sarawak (UNIMAS), 1998

Area of Specialisation:

• Branding
• Consumer behavior
• Service marketing
• Retailing