About Dr. Goi Mei Teh
Dr. Goi Mei Teh is the Senior Lecturer at the Cluster of Business and Management, Open University Malaysia. She joined OUM in 2019. She has been in the education industry since 2001.
Qualifications:
- PhD (Marketing), University Putra Malaysia (UPM), 2010
- MBA, Northern University of Malaysia (UUM), 2001
- BSc. (Hons) Human Resource Development, University Malaysia Sarawak (UNIMAS), 1998
Area of Specialisation:
- Branding
- Consumer behavior
- Service marketing
- Retailing